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InsideFMM | October 24, 2014

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Google+ Launches Business Pages With Burberry As Its First Luxury Brand

It’s here, Google + for Business, and luxury retailer Burberry is the first one on board. Less than 24 hours hours after Google announced the launch of brand pages, Burberry is already in 3500+ circles. We’ve calculated that they acquired over 100 additions in 10 minutes this morning. Looks like brands are going to get what they wanted after all, with the SEO benefits baked right in. For those of you seeking a new business page, you can sign up here, but you’re going to have to wait as Google is strategically rolling out their availability.

Google Shares:

Google+ has always been a place for real-life sharing, and Google+ pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too. For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.

Direct Connect from Google search

Google has also upped its search ante by including Google+ pages in search results. A second feature it has added is called Direct Connect. See the video below or visit TechCrunch for the technical rundown.

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