Magento Supports New Facebook Open Graph; Adds Want & Own Buttons
eBay owned Magento has introduced new “Want” and “Own” Facebook buttons, driving social based traffic for all Magento online stores. The social buttons can be easily installed on product and catalog pages and are provided as a Magento core extension for Magento Community and Enterprise.
According to Magento, “Customers can now express themselves better than ever by adding items they “Want” on their Facebook pages for everyone to see and buy for them. Wish lists and Facebook profiles can now be closely linked. With the “Own” button marketing goes organic as consumers showcase items they are proud to own. Your customers become an extension of your marketing efforts as they are now able to answer questions, write reviews and provide recommendations on the products they own.”
There are currently over 100,000 retailers worldwide on the Magento platform. GSI Commerce, which eBay also purchased this year, will allow its 180 major clients including American Eagle Outfitters and Dick’s Sporting Goods to add “Want” and “Own” buttons to their sites. Luxury retailer Saks 5th Avenue has also entered a deal with the company to make use of the new open graph 2.0 features for 2011 holiday sales.