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InsideFMM | October 2, 2014

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  1. Love this post! A lot of times brands say that they want consumer feedback, but Modcloth actually executes on it. Their fans know that their voices are being heard. How many times do you get to say that you helped design a dress? Modcloth lets people do that.

  2. Nick French

    I would love to see sales metrics for the crowd-sourced products. Without that data, it’s hard to tell how successful this really is.

    • Hi Nick – are you asking for sell through and revenue generated per item? I feel modcloth did an great job of show casing metrics in terms of how effective crowdsourcing was as marketing tactic.

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