Club Monaco Facebook App Creates Kick Ass Fan Experience
A few weeks ago, Club Monaco launched their Get Inspired campaign. Which we’ve covered and tweeted out with delight and intrigue. Now, the voting has commenced on what fans favorite photos are. While beautiful and exciting, we’re a little more tickled by the overall experience on Facebook.
First, the layout is a direct translation of Culture Club into the Facebook environment. Killer.
Second, the winning photos selected for us to vote on are not fashion centric, they’re something new – MOMENT CENTRIC. Ties back to Culture Club. Killer.
Third, we love the voting (we voted for cozy inside). When we clicked to the photo, we were able to navigate right back to the overall voting page in the app and click our little heart. Smooth transition and uninterrupted brand experience. Killer.
FMM readers, what photos are you voting for? Tell us + Check out the last days of the contest on Facebook!