Is ASOS Included In First Wave of New Facebook Changes?
In an in-depth Facebook search for how fashion brands and retailers effected by the upcoming F8 changes, it appears that ASOS was one the first fashion retailer pages may be included in Facebook’s first wave of lifestyle apps revamps.
While sponsored links and adds currently appear on the side of the page, we don’t know if these will remain given the upcoming changes in advertising models for Facebook. Currently, the ASOS apps still take us off site for content but this is likely to change in order to follow the new model of deeper engagement and more time spent on site. We think ASOS or Net-A-Porter would be excellent retailers to work with in testing new innovations.
ASOS still features full e-commerce integration on its Facebook page.
Do you think that full commerce product integration now makes sense for retailers and brands given the upcoming changes on Facebook?
UPDATE: Mobile Commerce Daily announced that ASOS expanded it’s shopping channels via an app this morning. The new designs fit into the new app mix. We still believe that the changes are also related to the first wave of lifestyle app launches. We hope. We can’t wait to tell you what we’re “buying” or “wearing” from ASOS.