New Technology: Stipple Enables Brands To Tag Photos and Drive Online Sales
Stipple, A Powerful Image Commerce Platform, Allows Brands to Run Self-Service Campaigns for Products Displayed in Images
During MAGIC, I discovered a new photo technology that left me geeky and giddy with excitement. The technology is STIPPLE. Stipple helps people identify and explore the things they see in photos, creating the most valuable images on the web.
The Stipple platform powers commerce and content inside of images on the web and mobile. When people mouse-over or touch a “Stippled” image they are shown useful and accurate information about the people, places, products and prices shown. The company’s patent pending technology syndicates these commerce and content tags to images within its network at a scale unachievable by its competitors.
“Brands lose tens of millions of dollars in revenue each month simply by not tagging their products in web photos.” Rey Flemings, founder and CEO, Stipple. “Editorial images generate billions of page views and if your product is in a photo, but people can’t find out what the product is, then your brand loses marketing value and revenue.”
Stipple is an image commerce platform for the web, has recently launched a new revenue stream for brands with a first-of-its-kind platform that turns images into targeted storefronts by accurately crediting a brand’s products known as Stipple Pipeline.
Stipple’s new platform aims to allows brands to accurately credit their products in images on highly trafficked websites. Brands and retailers can create advertising campaigns around the products they want to sell inside photos. When people mouse-over products in photos, the image reveals the brand, pricing information, and a link to purchase. The product information is accurate and completely user-initiated, ensuring a spam-free experience for web audiences and high purchase intent customers for brand advertisers.
How Stipple Pipeline Works – In Two Easy Steps!
- Brands tag a photo with accurate product information, and Stipple’s patent-pending technology syndicates that information to all online copies of that image – and its related images – on the web.
- Brands then set up pay-per-click (PPC) or pay-per-engagement (PPE) campaigns around the products they wish to monetize. Stipple delivers real-time data and analytics on each campaign’s performance.
Stipple’s investors include Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Justin Timberlake, Eghosa Omogui and more than a dozen other leading companies and angel investors. For more information, visit: http://stippleit.com.