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InsideFMM | September 30, 2014

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  1. Fantastic article! This is such a great point in any industry – yes you can build a community, but can you manage that community? Another point to make (especially for the smaller businesses and brands out there), is if you can’t hire someone to do it for you and be part of your brand, don’t hire an intern! Do it yourself. No one cares more about your brand than you do, and an intern or an agency won’t represent that nor translate it. Agencies are great for one-off events or for training you how to manage a community and use the different platforms, but the management and messaging should come directly from you or someone, as you said in the post, who is very much a part of your brand’s persona. Thanks again for posting this!

    • Rachel! Thank you for the comment. You are a goddess for stopping by. Thank you for the comments and insights, we could not agree with you more.

  2. Excellent article – and couldn’t agree more!

    • Thank you Natalie – Love when you stop by to comment. – Macala

  3. I’m fortunate to work for a brand that embraces this idea. I also have mixed opinions about the whole personal branding perspective as these relationships/”representatives” won’t necessarily be around forever. I believe in being personal – it’s always easier to have a relationship with a person vs. a logo/business but it doesn’t pass the “bus test” (as my old SM agency, Converseon, used to say – that is, if a community manager got hit by a bus, what would happen?) – you answered that in relation to Oscar PR Girl! Great topic & you’re spot on.

  4. This is so true. So many brands just want to dive in, and don’t really think about the real strategy, outcomes, and goals they want their SM efforts to have. It shouldn’t rely on one sole person, but have a person who manages, and then works with a team of people to make content and SM engagement possible. Well articulated this so well, and so glad to finally hear someone else say it!

  5. Kia Perry

    This is an amazing article that is on point to a T! Many brands want a social media presence but aren’t willing to pay for it (delegate a budget, time, resources, etc.) They put the responsibility on a person who already has a fill-time job within the brand! I wish more people at the head of these major brands could see this article because this is definitely what needs to happen! This article was everything that I’ve been thinking for so long! Love, love, LOVE!!! -Aspiring Community Manager

  6. I really enjoyed reading your post and found it so fascinating that so few fashion executives know how valuable of a tool social media can be for their brands. I like your idea of the community manager position and think it would a very time consuming job, but if you’re with the right company it could be a really great fit!

  7. Erin

    With the consistently growing need for social media in every aspect of our lives, it is no surprise that it is needed in the fashion world as well. In my blog on fashion public relations for my J 452 class, I go into further detail on what I find important in the collaboration of fashion and social media. Check it out: https://erinckelley.wordpress.com

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