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InsideFMM | December 21, 2014

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Tommy Hilfiger Brings Pop-Up Prep To LA

Time is almost up to get out your preppy clothes and do some shopping at Tommy Hilfiger’s Prep House at The Grove in Los Angeles. The designing genius set up the small pop-up store to give Los Angeles locals a little taste of the Hamptons. This cottage-like shop is stocked with a total of 60 pieces from the Tommy Hilfiger Spring/Summer 2011 limited edition collection.

Hilfiger says, “The collection’s sense of humor seems to really resonate internationally. It’s merchandise you can’t find anywhere else, maybe in one or two of our flagship stores, so we wanted to offer little fun surprise and then move on.”


“The Prep Shop” is part of Hilfiger’s “Prep the World” tour which will be traveling to preppy locations like Milan, London, Madrid, Amsterdam, Germany, and other European locations. Hilfiger wants to give every prep lover a chance to experience the atmosphere of living on the beach by simply walking into his store.

You might want to make sure that you get your collars popped and deck shoes shiny because this preppy pop-up is only open until the 12th of June.

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