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InsideFMM | July 30, 2015

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Style Blogger Spotlight:

petite style blogStylepint is not your average fashion blog. Style blogger Jess of is a petite young woman who uses her size and interest in fashion to chronicle her journey through style discovery. We don’t see too many petite fashion blogs, so Styepint and its fashion forward editor caught our attention.

“In order to be irreplaceable one must always be different.” — Coco Chanel.

We’re happy to shine the blogger spotlight on Los Angeles-based Stylepint…and hope you enjoy our interview with Jess.

FMM: How would you describe your blog’s niche? Who is your audience?

SP: My blog focuses on petite fashion and personal style. So, my niche readers are petite women who are 5’4″ or shorter and looking for new designers and brands that are petite-friendly and stylish. My general audience tends to be young working professionals who are looking for new creative ways to wear clothing items that express their personality as well as looking work-appropriate.

FMM: What inspires you in your blogging?

SP: My readers, the blogging community, and everyday life inspire me. I’m lucky to have readers that give valuable feedback and comments that allow me to build more interactions with them. The blogging community offers resources and tips, and we support one another in our behind-the-scenes endeavors. Also, I find nature to be the best inspiration. When you’re so close to city life, it’s hard to step outside of that comfort zone. But in the parks and nature preserves, I can observe life at its simplest…it’s so refreshing.

FMM: What are three of your favorite websites to read?

SP: My favorite websites to read are The Style Blogger, Park & Cube, and 9 to 5 Chic. They are each very unique when presenting fashion, but this little sample shows the wide range of creativity and expression in fashion.

FMM: What are five of your favorite fashion brands?

SP: I love exploring new brands, but my favorites are Theory, Pencey, Madewell, Anthropologie and Gap.

FMM: What is your style mantra?

SP: Experiment and find what works for you. Im open to exploring new silhouettes, styles, and looks, but it doesn’t mean I’ll always wear them. Trying on new trends and incorporating then into your own unique look is what it’s all about. Copying is easy, but making it your own is the challenge.

petite fashion blog

FMM: What social networks and fashion communities do you use? Why?

SP: I use Facebook, Weardrobe and Twitter for social networking to further my visibility and to spread information faster than what I can post on my blog. As for fashion communities, I’m a part of the Petite Fashion Blogs site and Teen Vogue Fashion Click. With the fashion communities, it becomes easier to meet and interact with like-minded individuals. The more communities I discover, the more I want to be more active to learn more about the fashion industry.

FMM: What are three of your turn-offs when it comes to social networking?

SP: Spamming tweets, irrelevant giveaways on a blog and negative criticism band-wagoning.

FMM: What are three bits of advice you can offer to other style bloggers?


  1. Stay true to yourself and be authentic. Write with passion and show your personality through your photos or your writing. It will define your blog and give readers a way to connect with you.
  2. Don’t be afraid to fail. There will always be hits and misses when it comes to fashion and that’s the beauty of experimentation.
  3. Treat each post as if it’s the only one that a reader will read because chances are, it will be. Be thoughtful and write with a purpose.


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