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InsideFMM | May 19, 2013

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8 Online Marketplaces That Let You Launch Your Fashion Line Dreams

online social marketplace - designers + brandsThe Internet has given rise to fashionable entrepreneurs everywhere. These days, anyone who wants to try their hand at making a living (or at least a second income) from their craft or design passion can do so almost overnight with the help of social commerce marketplaces.

Here are eight of the most popular online social marketplaces for designers and brands:

ArtFire: An interactive online marketplace which features handmade items. ArtFire uses a system of site design which puts its members in control of the development of functions and features on the site.

SupermarketHQ: An online marketplace with a spunky attitude, but a smart layout which features designers’ items while allowing shoppers to find them easily. SupermarketHQ connects consumers directly to designers and the cool things they make.

Smashing Darling: A fashion website which brings together independent fashion designers and individuals who seek unique finds. Style and shopping enthusiasts can buy and sell unique items for the whole family at this interactive online marketplace.

IndieSpotting: A community composed of designers and shoppers who appreciate handmade items. Members can find everything from DIY projects to shopping guides rich with items from various online marketplaces.

Boticca: Boticca is the online boutique for unique jewelry and fashion accessories by top emerging designers from around the world. The marketplace is curated and edited by a team of fashion experts, designers, stylists, editors, bloggers and collectors, who illustrate the culture, stories and inspiration behind the collections on the site.

Sense of Fashion: Sense of Fashion is another online marketplace that is one of the most amazing international marketplaces online. The site features talented designers from Israel, Germany and emerging labels in New York. They’ve taken a page from eBay and made a glamorous place for the vintage pieces that are hidden in your closet that you may want to sell!

Etsy: The largest of all the online social marketplaces and an amazing content base to help designers become successful sellers, Etsy’s motto is, “Buy, Sell and Live Handmade.” The site places emphasis on community, placing member-curated collections of items on its front page, as well as regularly featuring designers and newly listed items.

DaWanda: DaWanda is a smaller version of Etsy. The DaWanda marketplace lets shoppers buy handmade products and or sell your own designs in one of it’s four marketplaces – US, France, Germany or the UK. It also functions as a meeting place for artists, designers and creative individuals, buyers and sellers alike.


Attributes that these popular online social marketplaces share:

  • Organized layout which allows products to be seen and found
  • Presence in social media, with a healthy following in both Twitter and Facebook
  • A well-developed blog with regular and relevant content

What social marketplaces have been most successful for you?

Comments

  1. fashmarketing 8 Online Marketplaces That Let You Launch Your Fashion Line Dreams

  2. Grania Italia

    Kudos on the list:) I never heard of at least 3 of these (indiespotter, bottica and sense of fashion) so I am heading over to their sites now! So far I think Etsey is the best if you are just starting out, they have the most traffic. I like Dawanda for the UK. I don’t see http://fabricly.com on the list if that helps. When you hit it big then you really want to get in to places like http://maeok.com and http://netaporter.com. Ciao.

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