Last week, we noticed that the domain TheCoveted.com sprang to life; a recent feature in Refinery29 has now dubbed this fashion site “the Shelby for Closets.” While we love this new site and love it’s beautiful images, we have serious problem with it…IT’S NOT THE REAL THE COVETED.
The real THE COVETED is a personal website that features voyeuristic glances inside fashion blogger and entrepreneur Jennine Jacob’s life. Jacob, a woman that I’ve come to respect over the past four years, is the founder of Independent Fashion Bloggers and creator of Evolving Influence, the first ever style blogger conference held in New York during Fashion Week. Since early 2007, The Coveted has been her blog and her life’s work; from Germany to New York, I’ve followed this beautiful spirit.
How come I feel like this is violation? An unfashionable domain squat? As this new site, created by designer Erin Kleinberg and Stephanie Mark, seems to hit too close to Jacob’s well established blog. Is this something that they intentionally were waiting to do?
Or did Kleinberg and Mark purchase their new domain for an exorbitant amount of money knowing the cost was worth it because of the direct and indirect traffic that would come from it; traffic mostly like coming from people searching for Jacob? Maybe I am wrong, but this smells fashionably fowl.
FMM readers, what do you think? Intentional or accidental?