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InsideFMM | July 23, 2014

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The Chosen Ones: Interview With Tumblr NYFW Bloggers

Tumblr recently announced that it will be sending 20 fashion blogging Tumblr users to New York Fashion Week.  Tumblr Fashion Director Rich Tong told Fashionista, “I’ve never seen a community with such an appetite for content.  They just love looking at photos. If you give them 100, they want 1,000.”  So, why not send some of the fashion loving Tumblr influencers to one of the best fashion shows on Earth to generate their own content?

Smart move, Tumblr. At least, we think so.  We recognize the value that Tumblr has as a social media tool.  And to see Tumblr make a move that will likely ruffle the feathers of many who are opposed to change, this puts us one step closer to revolutionizing  the way we receive information and connect with brands — and yes, democratize the fashion industry.

Can you imagine the photos and interviews that 20 fashion enthusiasts — with a knack for blogging and reblogging inspirational fashion content –  will capture?

Currently, the three confirmed attendees include Jessica Quirk of What I Wore, Sara Zucker of Sara Zucker and Amy Weidenbach of Peace, Love Chanel.  Each of these ladies has her own blogging style and contributes something fashionable to the Tumblr community.

We recently sat down with Sara Zucker and Amy Weidenbach to discuss a bit about this exciting announcement.  We would have included Jessica Quirk as well, but she is currently not entertaining interviews.

Zucker and Weidenbach are both popular bloggers within the Tumblr fashion community, but each young woman has her own style when it comes to both fashion and blogging.

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Tumblr fashion blog

Interview With Sara Zucker

FMM: Let’s get acquainted. What’s your name, how old are you, where do you live and where can we find you on Tumblr?

Sara Zucker (SZ): My name is Sara Zucker; I’m 25 years old; I’m from New York, NY; and my Tumblr is sarazucker.tumblr.com.

FMM: How do you use Tumblr? What is its value to you as a blogger?

SZ: I use Tumblr just as any other blogging platform — I love its ease and that it allows me to post anything, short or long, quickly. But Tumblr’s biggest asset is its social-networking feature, which gives bloggers direct contact with a large (and, perhaps, ideal) audience.

FMM: What do you think helps your Tumblr stand out in the sea of fashion blogs?

SZ: I think that what makes my blog unique is my voice. I write how I speak (a bit snarky, always honest). The overall goal is that it reads like I’m talking to my friends, but in a fashionable way. It isn’t all about me, though — don’t expect to see what I’m wearing that day — but it does focus on what fashion-minded things stand out to me at a particular moment.

FMM: What are 3 of your favorite Tumblr blogs?

SZ: whoretalk.tumblr.com, jaclynday.tumblr.com and caryrandolph.tumblr.com.

FMM: Which other online communities are your favorites?

SZ: Bnter, which allows you to post mini-conversations between you and friends.

FMM: Have you been to fashion week or any other industry events before? If so, which ones?

SZ: I attended the first and second annual Independent Fashion Bloggers Conference, and before being invited to assorted Spring 2011 shows, I snuck into the tents for Fall 2010, Spring 2011 and Fall 2009.

FMM: How do you feel about the remaining skepticism about bloggers sitting in the front row at fashion week?

SZ: You know that old saying, “Rome wasn’t built in a day”? It truly applies to this situation. Though I may not have paid my dues in the traditional publishing sense — I haven’t gotten coffee for a senior editor or steamed clothes for hours for an on-call stylist — I do as much research as any other writer and truly care about the industry as a whole. And while the skepticism will still waft around for at least a few more seasons, there are hard-working bloggers out there. The main difference? We do it from the comfort of our homes.

FMM: What is the best advice you can offer to a style blogger?

SZ: First and foremost, be yourself. If you don’t like Marc Jacobs’ latest collection or you think maxi dresses look ridiculous, don’t be afraid to disagree. In fact, please disagree — there are far too many lemmings out there in the blogosphere and it is nice to read a fresh point of view. Secondly, growing a readership does not happen overnight. Be patient.

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Interview With PEACE, LOVE, CHANEL

FMM:  Let’s start with the basics.  What’s your name, how old are you, where do you live and where can we find you on Tumblr?

Amy Weidenbach (AW): My name is Amy Weidenbach; I’m 17 years old; from Victoria, Australia; and my Tumblr is peacelovechanel.tumblr.com.

FMM:  How do you use Tumblr?  What is its value to you as a blogger?

AW: When I started my Tumblr, I originally just wanted a place for Chanel related inspiration. I posted and reblogged all the Chanel pictures I could find, and almost overnight I was greeted with hundreds of people who share my love for the brand.  I use Tumblr exactly the same way now, collecting Chanel images from around the web and putting them all together on Peace, Love, Chanel.

Tumblr is amazing for that kind of thing; it gives me a place to post inspiration, and it’s easy for people to follow my blog and view the photos. Tumblr has also made it so much easier for my followers to communicate with me and also submit images of their own directly to the site.  That helps me as a blogger because their input and comments help me improve and want to make the blog better for them.

FMM:  What do you think helps your Tumblr stand out in the sea of fashion blogs?

AW: I always try my best to communicate and make friends with my followers, and I know they appreciate this. I try and make my blog as personal as possible. I believe that, mixed in with the shared love of the Chanel brand, really draws people to my Tumblr.

There are many general fashion blogs on Tumblr; however, I believe that blogs with a specific theme stand out. People know exactly what they’re going to get when they hit the ‘Follow’ button.

FMM:  What are 3 of your favorite Tumblr blogs?

AW: textbook.tumblr.com, treshaute.tumblr.com and tulletulle.tumblr.com.

FMM:  Which other online communities are your favorites?

AW: I love The Fashion Spot, an online invite-only community. Everyone on there is so knowledgeable about fashion.  I often find myself there reading all their opinions on collections and chatting with other users about current trends and fashion tips.

FMM:  Have you been to fashion week or any other industry events before?  If so, which ones?

AW: I once attended a fashion show in Melbourne, Australia; however, I’ve never been to something on the same scale as NYFW.  I’ve always dreamed of attending, but my current location somewhat stops me from attending a lot of fashion events.  So, I will always be grateful to Tumblr for giving me the opportunity to attend.

FMM:  How do you feel about the remaining skepticism about bloggers sitting in the front row at fashion week?

AW: The front row was always reserved for the most important people in the fashion world, but now that the fashion world is becoming more technology based, I really do believe fashion bloggers should have a spot in the front.  I believe bloggers are a very important part of the fashion world now. Love them or hate them, they strive to provide the fastest and best information in the fashion world — which is what so many people crave.

FMM:  What is the best  advice you can offer to a style blogger?

AW: Find something about fashion you love and go for it. Don’t worry if people aren’t instantly interested. Fashion blogging should be about what YOU love about the industry, and you should build your blog for you. Once you start blogging what you think other people will like, the personal factor (which really makes a great blog) disappears.

Comments

  1. Kiwoz

    Have a great trip to NY Amy You deserve it. Mum too!!! Embrace everything and crash when you get home to thaw out. Muna

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