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InsideFMM | August 2, 2015

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Style Blogger Elin Kling For H&M

style blogger H&MThe Swedish chain H&M announced this week that it will be launching its first line designed by a fashion blogger. The uber popular store didn’t have to go far to find its up-and-coming star — Elin Kling just happens to hail from Sweden.

Kling is a style blogging sensation in Sweden and abroad.  With a fashion forward (but not too far out there) style, we think Kling is a smart and safe choice.  You won’t find Mickey Mouse ears, raccoon tails or granny garb in this collection.

We’re actually loving the collection as a whole, as it offers a little something for everyone.  Elin Kling for H&M runs the gamut from feminine to edgy.  Each piece in the collection can be dressed up or down.

Here are a few of our favorites, which we found on Kling’s blog:

fashion blogger h&m
The bad news? The collection will only be sold in Sweden. If you happen to be in that area, Elin Kling for H&M will be available in Stockholm, Gothenburg, Malmö and Uppsala starting on February 3. 10% of sales will be donated to UNICEF, which is good news that takes the sting out of the small scale of the launch.

We can’t help but wonder when H&M will be collaborating with a style blogger from the United States.


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