H&M Creates Augmented Reality App
Following in the footsteps of JC Penney, H&M is exploring augmented reality and virtual fitting.
Mass retailer H&M has debuted its augmented reality app today with a virtual fashion show featuring selections from H&M’s fall/winter collection – part of the 10-year anniversary celebrations for CondeNast’s Style.com. The app was built on the AR mobile platform GoldRun.
The H&M app, available for free from the Apple iTunes store, launches with an H&M promotion that allows iPhone users to view, interact with and take pictures of virtual H&M apparel and accessories in front of any of the fashion retailer’s 10 Manhattan locations.
H&M App users simply select the items they want to view and then “capture” them by snapping a picture to receive an instant 10% discount on any H&M purchase. Shoppers will be able to virtually try on outfits, take photographs, and post these images to Facebook to create their own personal look books. To sweeten the deal, users can create virtual fashion shows and are entered for a chance to win gift certificates and a trip to Las Vegas.