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InsideFMM | August 1, 2015

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5.20.2010: What’s Next In Social Media

Women Fashion Marketing ExecutiveOn Thursday, May 20th, 2010 the Los Angeles Chapter of Fashion Group International will host “What’s Next in Social Media?” The event takes place from 6 pm – 9 pm at
Stonefield Josephson, 2049 Century Park East Suite 400, Conference Room, Level D, Los Angeles, California. You can Register on FGILA.ORG.

The interactive discussion featuring some of the top Fashion Bloggers on the West Coast to discuss the latest techniques and overall evolution in social media marketing over the past year covering brand development, the rules of social networking, and how to effectively utilize blogs and networks to create a buzz for your brand.

Panelists will include:

Macala Wright Lee, Fashionably Digital Los Angeles

Macala Wright Lee is CEO of Fashionably Digital, a digital media consultancy in Los Angeles, and the founder and Editor-In-Chief of FashionablyMarketing.Me. an internationally acclaimed fashion marketing blog. FMM has been featured in WWD, Sportswear International, Mashable and the San Francisco Chronicle. Macala Wright Lee has been a marketing consultant for fashion and lifestyle-related brands and individuals for ten years.

Jennine Jacob,  Independent Fashion Bloggers

Jennine Jacob is the founder of  both Independent Fashion Bloggers, a resource and community of fashion bloggers and The Coveted, her blog that showcases her quest to find the best of international style. The Coveted has been featured on Glamour, IQONs, Modepass, and Pronto. Jacob created the first International marketing conference for bloggers, Evolving Influence, held during New York Fashion Week A/W 2011.

Crosby Noricks, PR Couture

Crosby Noricks is the Founder of the web’s leading Fashion PR Blog, Noricks is currently the Senior Marketing Strategist for Red Door Interactive, developing and executing social media strategies retailer Charlotte Russe. Noricks has taught fashion marketing courses at the Fashion Institute for Design and Merchandising (FIDM) and was previously a fashion PR instructor at the Arts Institute, San Diego (AI).

Staci Riordan, Fox Rothschild Law

Staci Riordan is the founder and editor of the Fashion Law Blog, an interactive blog discussing the business of fashion and also is the Chair of the Fashion Law Practice Group at Fox Rothschild. As a former apparel industry COO and production manager, Fashion Institute for Design and Merchandising (FIDM) professor, and descendant of a long line of garment makers, Staci knows the fashion industry inside and out, and uses that inside information to help today’s brands succeed. Now, as a fashion lawyer, Staci’s practice focuses on a wide variety of issues faced by the fashion community, including dealing with knock-offs, fashion licensing, copyright, trademark and business litigation as well as strategic planning and client counseling.


Ron Friedman
Ron Friedman, CPA, is a shareholder at Stonefield Josephson, Inc. Since 1971, Ron has provided audit services, tax planning, assistance in procuring financing, strategic planning, management advisory services, and workout and reorganization services for closely-held businesses and their executives. Mr. Friedman also works with clients in forecasting and budgeting, profit enhancement, succession planning, exit strategies, preparation for sale of a business, buy-sell agreements and due diligence, as well as litigation support and expert testimony. Ron’s client base includes manufacturers, distributors, importers and retailers in diverse industries. He has served on various boards of directors for not-for-profits, including the California Fashion Association.

Light catered supper buffet, wine and soft drinks, and validated parking is included with admission.
$20 FGILA Members
$45 Non-Members
$10 FGI-Student Members
$15 Student Non-Member


FashionablyMarketing.Me Loves Our Readers! Because we love our readers, one lucky Los Angeles area reader is going to be able to recieve COMPLIMENTARY admission for them and a guest for the event.

How To Enter:

  • Think of a question you have about social media, digital or mobile marketing.
  • Write that question here on our blog.
  • Ron Friedman will select the best question and have panelists answer that question during the panel.
  • The winner will and a guest will receive complimentary admission to the panel.


  1. What's the best way to measure your social media campaign via sales? And do sites like Twitter, Facebook, Stylehive, etc. REALLY help with a jump in sales?

  2. Jennifer, that is a great question. On average blogger outreach (bloggers writing about your brand and product) can generate up to 5% of your online revenue. Based on your yearly ecommerce sales, I'd determine if it's worth it. I prefer to pick a few outlets and build relationships with them. Social sites like facebook and twitter – the success lies on how you present them and how you're received, it is about engagement. Social shopping sites have their place also, test them to see which ones work best. If you find none of them generate the links and traffic that ends in a sale, then don't use them, they are time or cost effective.

  3. Randi Carlson

    What are the biggest faux-pas companies make when using social media, not only in relation to consumers, but also their influencers (ie- bloggers)? What are the most common mistakes made, how can they be avoided, and if damage has already been done, what steps need to be taken for repair?

  4. whitneybenjamin

    This is amazing! I would love to see what you all have to say, as social media and fashion is so dear to my heart. Might have to make the drive up from San Diego and mingle with you lovelies!

  5. How amazing! The one day that I will be in LA, you are having this amazing event! OOOH!!! ((Waves hands pick me! pick me!)

    The question: How do you leverage engagement on your Facebook Fan Page? FBML, Social RSS, Discussions?

  6. whitneybenjamin

    How can fashion brands successfully leverage tools like Polyvore and Chictopia while maintaining an authentic voice, and not coming across as spammy?

  7. Chictopia has been banned from my book because of what's happened with bloggers and their attitude towards them. Polyvore isn't spammy whatsoever. The PPC program simply pulls items into a simple rotation and if you do a direct product feed, you're actually users complete the stories they trying to tell through the sets they make. Again, it's all in moderation. Don't go to networks that don't have anything to do with your brand or fit into your strategy. You won't get the return.

  8. It depends on the goal and what you're trying to do with it. Digital Pop-Up event? Convert fans to customers on e-commerce site. Drive content traffic. Need more specifics.

  9. Please come!

  10. This is a great question randi, and there is not short answer. I will give you this part, the worst thing I've seen with bloggers and influencers is thinking that they're idiots. Case and point, what's happened with Chictopia and community members.… and then…. Even though I own my own company, I also write this site. I've been amazed at the crappy pitches for product and prestige by certain brands. I've said, if I'm valuable, you have a funny way of showing it. I now set minimums for sponsorships and reviews. If people don't like them, too bad. There is someone else who'll respect our site. We've worked with Sony, Pixel Mags and a few other companies who've been delightful.

  11. Again, it all depends on the strategy what your goals are. it will take you at least six months to gain traction if it's strictly social media you're using. And the sales will be incremental.

  12. whitneybenjamin

    Amazing, so true. Thanks so much for that insight! Really looking forward to being there tomorrow night!

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