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InsideFMM | December 20, 2014

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Fashion Marketing Articles, New Fashion Bloggers + Web Discoveries

Macala Wright

 

Best Industry Articles

What Kind of Brand Associates with Chat Roulette? – French Connection Offers Shopping Spree to Winner Who Hooks Up Using the Webcam Chat Room. FCUK, They did it again… (AdAge)

Rubenesque Couture, plus size fashion doesn’t mean dumpy or demur. Say goodbye to Lane Bryant and hello to curvaceous, bodacious and beautiful. (Houston Chronicle)

Is Twitter of Any Use To Retailers?  UK Retailers are starting to question the monetary value of twitter. According to Hitwise,  only 9.5% of Twitter’s traffic is going to transactional websites; Google sends 30.7% to transactional sites and Facebook 14.7%. Has Twitter reached the tipping point? Is it on to mobile marketing strategies that could lead to better possibilities of monetization?

Luxury designer Isabela Marant, says the internet is “too fast and too fake”, believing it dilutes the story and interaction with each season’s collection; style blogger Grechen evaluated Isabela’s thoughts on the Internet, fashion brands and social media. Is social marketing success defined only by online sales, brand awareness/PR or a combination of both?

Vogue Advertising – $50 per tweet! Social media mistakes for the fashion bible. Hoax, fake account? Whatever happened here, Condenast should have been more proactive in fixing this PR mishap, but they were silent. All we know is that this twitter account is now gone.

Best Contests & Giveaways

Dream Sequins & Je Ne Sais Quoi – On of favorite blogs and our most favorite shop in Paris have paired up to bring you digital decadence through an online giveaway worth participating in.

Our favorite handbag and accessories brand, Hayden-Harnett, is celebrating five years, by giving 25% off their entire website, fantastic weekly giveaways on Facebook and five weeks worth of steals and deals on Twitter. Their YouTube channel actually rocks too.

We interviewed Los Angeles based women’s clothing label XCVI this week on marketing XCVI + building a medium sized fashion brand;  we dug into their social strategy and we were impressed. Best of all, the XCVI weekly giveaways are amazing; we’d compete for them like the dresses we fight for at a Boutiquing Sample Sale.

Free eBook! Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age. Scott Krisner’s providing social help for #SXSW Interactive.

Best New Blog Discoveries

Good As Gold is our  new go to source for New Zealand fashion designers, trends and news…period.

20-year-old Chicagoan, Jamie Ann, tickled our fancy with her post on how to have a nice day. There’s a lovely truth to her blog, you can help but twitterstalk her.

South Africa has been a focus of ours since the website launched; from Tiaan Nagel to Abigail Betz, we love South African designers. Now we have Glossary. Glossary is blogger Lauren’s digital scrapbook, filled with clippings and photographs of the people, places and things that inspire her, they inspire us too.

Images: Jamie Ann & Hayden Harnett.

Comments

  1. LostInCheeseland

    Great recap!

  2. Thanks so much for mentioning Glossary. I'm very flattered:) x

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