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InsideFMM | October 20, 2014

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Social Sex: The Sexiest Fashion Brand Contests Online

Tactical Corsets

This morning was an eye opening for me. I never imagined my best friend would be featured in a New York Times, article on Military Style wearing a  “Tactical Corset“.  But this morning, she was. Delving further into this what a Tactical Corset actually was, I discovered a new form of branded contest; one with sex appeal and a side of BDSM.

Tactical Corsets

Tactical Corsets

Celebrating their official launch, Tactical Corsets, has launched ” The Tactical Playa 2010 Dream Corset Contest“. Everyone who completes a Corset Character Sheet with all their measurements and contact info is eligible to win the contest. On June 10 2010, one lucky winner will win a Tactical Corset dream package of up to $500 in time for Burning Man!

American Apparel + Zivity

American Apparel’s latest photo contest is being held on erotic art site Zivity. The winner of the contest will have his or her photography featured in American Apparel ads and receive $500. Photographers can submit photo sets for the “American Apparel” prize for another 6 days (complete content guidelines).

American Apparel + Zivity

American Apparel + Zivity

These aren’t contests that you want your Teen Vogue reading daughter to take part in. No, these are a whole new breed of branded contests. They’re racy, sexy, erotic and borderline pornographic.

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